Lauren Austin

Senior Manager, Product Marketing - Ancestry

Lauren Austin represents the voice for Ancestry’s ever-evolving customer base. As Senior Product Marketer for the subscription business, she taps into the customer mindset and drives a true customer empathy approach to developing products that match their changing needs and expectations. She’s responsible for competitive insights in the face of Ancestry’s changing marketplace and partners with the product organization, providing business context for key initiatives and making recommendations on where to focus their energy and resources best.

Before joining Ancestry in 2012, Lauren gained a wealth of experience in product development, digital marketing, account management, as well as entrepreneurship, founding her own web consulting firm and serving as CEO. At Ancestry, she’s supported the company in numerous customer-facing management roles, giving her a 360-degree understanding of Ancestry users all over the world.